presentsNEXT‑GEN
Three Worlds. One Night.
An immersive K-pop nightlife experience — second generation to now.
The Moment
K-pop takes over
downtown LA.
KCON weekend puts thousands of K-pop fans in Downtown LA. At some point the convention floor closes and everybody still wants somewhere to go. That’s the night we built.
immersive K-pop worlds, multi-floor venue
PM to AM, one continuous night
iconic DTLA venue: Clifton’s
The Concept
Step out of DTLA.
Step into the music video.
An independent, multi-floor K-pop night built around three worlds, second gen through now. Each one gets its own music, lighting, styling and photo setups. You move between them and the room changes on you. Part club, part fan meetup, part set you can walk around inside.
The Three Worlds
One building.
Three different worlds.
Girl Crush
Power. Fashion. Edge.
High-gloss, high-attitude. Chrome, leather, and runway confidence — the floor where the whole room feels like the main character.
Summer Vacay
Sun-soaked. Pastel. Endless summer.
Poolside color, warm light, that last-week-of-August feeling. The bright one, and where most people will take their photos.
Midnight Royal
Ornate. Nocturnal. Dark fantasy.
Renaissance-meets-runway once the lights drop. Gold detailing, deep color, a little bit gothic. This is where the night gets its teeth.
The Programming
Live music, dance and fan
participation throughout the night.
Doors at nine, music until two. Justin Park performs live at eleven. Around that: K-pop DJ sets all night, a random play dance the whole floor can jump into, and a dance-team showcase.
Stoowart
Opening DJ set
Random Play Dance
Participatory dance segment — tracks operated by Stoowart
SAYMØRE
K-pop DJ set
Justin Park
Featured guest — live performance block
Dance Team Showcase
Dance performance / dance battleTentative
Kozuo
Late-night DJ set
SAYMØRE
Closing DJ set
Accurate as of August 7. The dance-team slot is still moving and we haven’t locked specific crews yet.
The Venue
Clifton’s.
A building that already tells a story.
Clifton’s does half the work for us. It’s a DTLA landmark with multiple floors, and every one of them already has a personality. We’re not building a box from scratch. We’re dressing rooms that already feel like somewhere, with lighting, décor and photo moments on top.
Multi-floor
Themed K-pop worlds across multiple levels of the landmark — a full building to move through.
Built environment
Iconic DTLA landmark styled with lighting, draping, props and signage.
Photo-first
Every floor engineered for the shot fans want to post.
Who’s in the Room
A fan-first crowd
worth reaching.
Built for K-pop fans first. But there’s enough production, fashion and content in it that creators and industry people want to be in the room too.
The crowd at past Endless River events.
The Night
Five ways the night
pulls people in.
Music
Floor-specific K-pop DJs spanning second generation through today’s releases. Every floor its own sound.
Performance
Dance crews, short live appearances, and select guest performers moving the night forward.
Participation
Random-play dance, fan challenges, styling moments, giveaways, and photocard culture built right in.
Content
Immersive photo moments, event photography, and a recap built to travel far past the doors.
Discovery
K-pop retail, K-beauty, fashion, art, and culturally aligned vendors woven through the floors.
How It Gets Seen
Promotion built
to actually move tickets.
The Team & The Proof
Produced by people
who fill rooms.
Endless River produces NEXT-GEN. We’re an LA event team that does brand activations, convention afterparties and recurring nightlife nights. 82ALLNIGHT, who run K-pop nights here, are in on this one with us.
×
×
300–400 in a 400-cap room
our Anime Expo afterparty at Level 8 filled a 400-cap room wall to wall. Same team, same playbook, same convention-weekend timing. NEXT-GEN is that at KCON scale.
From Cyber Sakura — a past Endless River convention afterparty.
Who’s Building It
The people
behind the night.
Endless River
Lead producer
82ALLNIGHT
Community partner
LA Today
Event and promotional partner
Saga
Production support
Clifton’s / Sanctuary
Venue
Why We Build This
More than a party —
a love letter to K-culture.
We keep building these because K-pop deserves a room as ambitious as the music is. The people who dress for it, learn the choreo and get there early have been carrying this culture for years. They should get a night that matches the effort they put in. That’s the whole reason we do it.
For Sponsors
Integration,
not interruption.
Every brand moment is built into a world fans actually want to stand in — not a banner they scroll past. Your brand is seen all night, on every floor, then again in the recap: in the venue, across our channels and our partners’, and in the content guests post themselves. One night, your exact customer, in one building.
Built For Your Category
Your brand,
on the right floor.
Sponsorship here isn’t a logo drop. Every category gets a purpose-built moment guests actually use — you walk away with an activation, not an impression. A multi-floor venue, a handful of lanes, one brand each: once a category’s claimed, it’s off the table.
Beverage & Soju
A branded bar guests seek out.
Your own signature serve on a themed floor, a branded menu, and hosted sampling to a 21+ K-culture crowd — the drinking occasion built around your bottle. Cash anchors the deal; product and menu integration supplement it, subject to venue approval and regulations.
K-Beauty & Cosmetics
The glow-up moment.
A touch-up or glow station, product in the gift bag, creator seeding, and a photo moment where guests look their best — and tag your brand doing it.
Fashion & Retail
Dress the night.
Styling moments, a lookbook or pop-up wall, giveaway product, and dance-crew or creator outfitting tied to each floor’s concept.
Tech, Content & Platforms
Own what guests take home.
Sponsor the 360 photo, the recap video, a branded fan challenge, QR / app activation or the digital guide — your brand on every piece of content that leaves the building.
Activation Menu
Ways to show up.
Mix and match into any tier — or tell us your goal and we’ll build the activation around it. Alcohol activations are cash-anchored and subject to venue approval and applicable regulations.
Packages
Pick your level.
Community Partner
Product or ~$500
Local shops & product brands
- Sampling or gift-bag placement to the full room
- Logo on a floor + the digital guide
- A social feature + creator seeding
- Named in the recap video
Featured Category Partner
~$2,500
A real, branded moment
- Your own on-floor activation — bar, station or photo moment
- Product sampling all night
- Logo across event signage + digital guide
- 1–2 social features + creator seeding
- VIP entry for your team
- Category protection on your floor
Presenting Partner
$5,000–$7,500
One brand owns the category
- Category exclusivity — the only brand in your lane, all night
- Headline placement + logo on every floor
- Your signature activation — branded bar, glow station or photo moment
- Hosted sampling / product integration all night
- 3+ features across event, partner & creator channels
- Recap-video placement + a branded fan challenge
- VIP table + hospitality for your team
- Full post-event performance report
Title and custom packages sit above these. But exclusivity only comes once per category — the first brand into a lane locks it, and holds out everyone behind them.
Measurement
You’ll know what it did.
Post-event reporting built around what your activation actually touched:
How Claiming Works
Three steps to locked in.
Claim your lane
Tell us your category and goal. The first brand in each lane locks exclusivity — one soju, one beauty, one fashion.
We scope it
We design your activation into the floor plan and build the package around your goal — cash anchored, product on top.
We build & report
Your activation goes live August 15. You get a full post-event report on everything it touched.
Activations are built into the floor plan ahead of the night — earlier commitments get the strongest placement, and each category is first-come.
Claim your category.
One brand per lane. Tell us who you are and your goal — we’ll hold your category while we talk, and come back with a built activation, not a rate card.
Or reach us directly: slowsie@endlessriver.org