AFTER DARK × Strada — Content Passport Partnership Proposal

The activation

The current creative direction for AFTER DARK is a haunted video-store world, with different rooms inspired by classic movie aesthetics.

Content Passport turns those rooms into a connected adventure. Guests receive a physical passport, move through four themed environments, capture photos and short videos, and submit their content through Strada as they collect stamps throughout the venue.

The experience gives attendees a reason to explore the event while demonstrating how Strada can collect and organise content from multiple creators in real time.

How it works

01
Register
Guests scan the unique QR code on their passport and provide name, email, professional role, team size, primary content-workflow need, and communication and data-sharing consent.
02
Explore
Guests visit four rooms, each containing a themed photo or short-video interaction.
03
Capture and upload
Each interaction routes participants to a station-specific Strada upload destination connected to their Passport ID.
04
Collect stamps
Participants receive a physical stamp after completing each interaction.
05
Complete the journey
Completed passports unlock a reward or drawing, access to the event gallery, and an optional next step with Strada.

Strada Event Mode

Content Passport can serve as the live pilot for a reusable, event-facing Strada workflow. The proposed functionality connects:

Co-branded attendee registration
A persistent participant or Passport ID
Mobile photo and video uploads
Station-specific file organisation
Uploads connected to individual participants
Passport completion tracking
Exportable participation and opt-in data
Optional Strada account creation after completion

Strada would develop or configure the product layer and retain the resulting functionality. Endless River and DMF would design, promote, and operate the activation around it.

The goal is to establish a format that can expand across future AFTER DARK events, conferences, festivals, and other creator-facing activations.

Partnership options

Included in both options

Co-branded physical Content Passport
Four themed capture locations
Mobile registration and permissioned data capture
Station-specific Strada upload workflow
Branding on passports, activation locations, and completion checkpoint
Activation design and event integration by Endless River
Creator recruitment and coordination by DMF

Content Passport

$5,000

Interactive experience

Four self-guided photo and short-video interactions, followed by a branded completion and reward moment.

Creator Pilot Cohort

DMF selects and coordinates three qualified creators or creative professionals. Endless River personally guides them through the complete activation and invites them to a post-event Strada follow-up.

Event media

Full access to the post-event media gallery for use across Strada-owned marketing channels.

Promotion

One three-slide Instagram Story sequence before the event
At least four event-night Instagram Story posts featuring and tagging Strada
Strada tagged and included in the primary AFTER DARK recap

Event visibility

Physical passports
Four activation locations
Completion checkpoint

Reporting

Registrations
Completed passports
Total uploads

Immersive Content Passport

$7,500

Everything in Content Passport, plus:

Expanded experience

Two of the four locations become staffed, character-led encounters, followed by an enhanced completion moment.

Expanded Creator Pilot Cohort

DMF selects and coordinates five qualified creators or creative professionals. Selected participants may also be featured in Strada’s custom event content.

Custom Strada content

Creator Journey — one selected creator completing the full Content Passport experience
From Party to Post — event footage moving from capture through Strada into the finished gallery or recap
Two custom vertical videos, approximately 20–45 seconds each

Expanded visibility

Strada placement on the event step-and-repeat
A co-branded, attendee-facing event gallery
Strada branding within the post-event gallery experience

Dedicated promotion

One dedicated Instagram Collab recap post featuring the activation
One co-branded gallery email sent by Endless River to registered attendees
Strada call-to-action included in the email

Expanded reporting

Registration breakdown by professional role and team size
Passport completion and upload totals
Creator feedback
Custom-content performance
Contact information for participants who explicitly opted in to hear from Strada

Partnership responsibilities

Production

Endless River

Produces AFTER DARK
Designs and operates Content Passport
Integrates the experience throughout the venue
Manages activation staffing and production
Produces event media and custom Strada content
Promotes the activation through the primary channels used to market AFTER DARK
Produces and distributes the post-event gallery

Creator partnerships

DMF

Leads creator partnerships
Selects and coordinates the Creator Pilot Cohort
Manages creator communication and participation
Supports the identification of qualified post-event Strada opportunities

Product

Strada

Develops or configures the event-facing product workflow
Provides technical testing and event support
Supplies brand assets and approved product messaging
Manages product onboarding, demos, and sales follow-up

Any Strada-side development remains owned and resourced by Strada. Partnership fees cover the strategy, audience access, production, promotion, and deliverables provided by Endless River and DMF.

Next step

A working session between Strada, Endless River, and DMF to:

Select the partnership level
Confirm technical feasibility
Assign project owners
Finalise data-consent language
Lock the production timeline

Schedule working session View current AFTER DARK deck

Slowsie · Endless River · slowsie@endlessriver.org